ISUZU, a brand synonymous with durability, community, and bold progress, announced its partnership as the official title sponsor of the ISUZU Bulls Daisies, marking a transformative chapter in women’s rugby in South Africa.
The announcement comes as part of a strategic effort to elevate the profile of the women’s game and reflects ISUZU’s unwavering commitment to championing women in sport. The sponsorship sees the team now officially known as the ISUZU Bulls Daisies, a name that symbolises strength, resilience, and the bold ambition to shift the narrative around women’s rugby.
“This is yet another remarkable feat for our team, a financial injection that capacitates us to continue elevating our high-performance product,” said Thando Manana, Executive for Women’s Rugby & Strategic Projects at the Blue Bulls Company. “A stronger domestic ecosystem benefits the national product. We thank ISUZU for believing in the women we have on our roster and look forward to a joyous time ahead in the ISUZU Bulls Daisies era.”
The partnership goes beyond branding and naming rights. ISUZU’s commitment includes visible branding across the team’s off-field kits, training gear, and match-day attire, with the ISUZU logo proudly featured on both front and back of playing and practice kits, as well as the shorts. This bold visibility speaks to the company’s belief in elevating women athletes to the same stage as their male counterparts.
Ziphindiwe Ngcobo, Department Executive Marketing of ISUZU, said: “ISUZU is a proud and committed partner to the ISUZU Bulls Daisies. Our objective is to remain a steadfast supporter and a true champion of women in sport. Our relationship with the Daisies began at their inception, and as they grow, we remain committed to standing by their side. This sponsorship is a symbol of pride for ISUZU, a reflection of our values and our belief in bold, dedicated partnerships that inspire positive change.”
The partnership will also see ISUZU collaborating with the team on a range of initiatives, including community outreach projects, youth development, and high-impact events. One of the first milestones will be the rebranded ISUZU Bulls Daisies Women’s Day Event, a celebration of women and sport.
Edgar Rathbone, CEO of the Blue Bull Company, added: “We are excited to be extending our strategic partnership with ISUZU, a South African brand that continues to embody nation-building and community-focused development. Their investment reaffirms to our players that they are indeed South African heroes, deserving of every opportunity the sport has to offer.”
"As a nation, South Africans often look to sport to unite and inspire. Through this partnership, ISUZU and the Bulls have found a shared purpose in driving social cohesion, development, and the continued professionalisation of the women’s game."