From humble beginnings in 1968 in a local workshop, Midea has grown into a Fortune 500 company and a world leader in the manufacture of consumer appliances and air conditioning systems. Globally, Midea employs 150 000+ people in 30+ production bases and 60 branches. In South Africa, Midea dedicates itself to furthering its abiding mission: to make life better, in every home. Midea are also official partners to Manchester City Football Club.
As a world leader in air treatment, Midea prides itself on innovative technology development to improve and advance the lives of users through modern, convenient, and energy-saving air treatment products.
The Midea brand launched in South Africa in 2013 and has quickly taken up one of the leading air conditioning market positions, with a national sales and service network with branches in Johannesburg, Durban, Cape Town and Gqeberha/Port Elizabeth and sales/service agents in Bloemfontein and Nelspruit and has expanded its footprint into Namibia.
In 2016, we diversified and launched our Midea home appliances line-up which has steadily grown and currently offers 80 different products. Midea home appliances are listed in most large and small appliance goods categories across a large portion of the mass, online and independent retail market.