British & Irish Lions Is A Definite Go, But …..

Photo by Jorina Raath/Speedshots.co.za

SARU CEO Jurie Roux confirmed that the British & Irish Lions tour will go ahead in 2021.

“I can talk about the British & Irish Lions for a long time – after the Rugby World Cup it’s probably the biggest thing in rugby and we get the opportunity to play them only once every 12 years,” said Roux.

“The most important thing at this stage is that the tour is going on. There may be a date change, but we can manage that.

“We’re very excited to welcome them to South Africa, but also about a completely different commercial model – we tore up the textbook and will share revenues, logos, IP and commercial value with the Lions.

“This is something that will come in very handy in a post-COVID world in terms of the revenues it will create for us, and it will also help us to operate as a going concern going forward.”